Exceptional Territory
The Gulf of Saint-Tropez is as much to be savored as it is to be contemplated.
Under the radiant Mediterranean sun, where hills plunge into the sea and vineyards stretch like secret gardens, the Gulf of Saint-Tropez reveals a little-known facet of its art of living: that of an exceptional terroir. Here, wine tourism is imbued with refinement, unspoiled nature, and deeply rooted history. Between legendary beaches and hilltop villages, discover a vineyard that blends tradition, biodiversity, and the transmission of expertise.
Between sea and land, an iconic vineyard
The Gulf of Saint-Tropez is much more than a seaside destination: it's a rich wine-growing region, structured around the Côtes de Provence AOP, where elegant rosés sit alongside full-bodied reds and luminous whites. The estates, nestled between hills and coves, offer breathtaking panoramas and a diversity of soils – schist, sandstone, clay-limestone – which give the wines remarkable aromatic complexity.
Did you know?
It is said that Régine Sumeire, owner of Château Barbeyrolles in Gassin, was the first to create this light rosé, so characteristic and subtle. Some even go so far as to say that the Gulf of Saint-Tropez is the birthplace of this pale rosé from Provence.
Immersive wine tourism experiences
Labelled “Vineyards & Discoveries”, the destination offers a range of experiences where wine becomes the guiding thread of a sensory journey.
Experience the grape harvest at Domaine Torpez, or discover the secrets of Rolle in the cellars of Gassin. Estates like Clos des B or Ferme des Lices embody excellence, while family cooperatives perpetuate authentic know-how.
The must-sees of the Gulf
Experience a journey beyond time, be dazzled by the azure light, a source of inspiration for countless artists, from painters Signac and Matisse to the great figures of cinema. Be captivated by the subtle balance between understated prestige, unspoiled landscapes, and rich heritage. Feel the wild nature of the Massif des Maures on its many hiking trails, and explore the exceptional heritage of our 12 villages: Sainte-Maxime, Ramatuelle, Grimaud, Cavalaire-sur-Mer, Cogolin, La Croix Valmer, La Garde-Freinet, La Môle, Gassin, Le Plan-de-la-Tour, Saint-Tropez, and Le Rayol-Canadel-sur-Mer.
5 good reasons to enjoy wine tourism in the Gulf of Saint-Tropez
- Participate to gourmet events all year round
- Browse The Wine Route by bike, between the sea and the hills
- Live the grape harvest or a horseback ride in the vineyards of the Massif des Maures
- Associate rosé wine and art exhibitions in iconic locations
- Commit in sustainable and local wine tourism
Visit the destination website for more information: